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Site Profile:
A relatively new site venturing into an upcoming competitive sector of the finance industry. They provide unsecured cash advance against future credit card sales receipts. The site had a Splash page that explained their service but had no HTML links for the search engines to bypass that page and move on to the main HTML pages. Also the site content was all about the management team and finance experts in their company and had hardly anything about the services they provided. The navigation was also not very search engine friendly.
Methodology Followed:
Search Engines cannot read flash animations or the links within them, so the first thing we did was to add HTML links on the splash page to ensure that the content pages are crawled by the search engines. Internal site navigation structure was also modified to improve crawl-ability. We also advised the client to get rid of the splash page, which, though they did not agree initially, later was convinced to take it off and have the main content page as the home page. The Flash was useful from users perspective so we also suggested that they can keep it in the site as a special link for those visitors who want to view the flash presentation. The next big task was to develop search engine friendly content targeted at the major keywords. We created separate pages for major keywords with extensive informative content and optimized those pages. The site was submitted to numerous quality directories, articles were sent out on the web and we actively worked to get quality inbound links.
Results:
The site was indexed completely by all search engines within the first 15-20 days after adding the HTML navigation on the splash page and with time we started getting ranks for the target keywords on the major search engines.
Again in this case MSN was the first to respond followed by Yahoo. As always Google was slow to respond. While we achieved 1st page ranking for the keyword “Unsecured Cash Advance” (main service offered by the company) on MSN and Yahoo we were on the 2nd and third page on Google for that term during the first three months, however, we eventually moved up and currently the site is ranked #1 in Google for Unsecured Cash Advance. Besides, unsecured cash advance, we also targeted other cash advance related terms for which we now we have a decent ranking in major engines (mostly 1st page and some 2nd pages). Additionally, keeping the nature of service in mind, we targeted the keyword “Unsecured business loans”. The thought behind this was that people who are looking for unsecured business loans might as well be happy to get a unsecured cash advance – as both of these would meet their finance needs and the eligibility and repayment conditions are easier for the cash advance compared to loans. Today we are also ranked on 1st page of Google and MSN for the keyword unsecured business loans. View detailed search engine ranking report for http://1rstfunds.com |
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