SEO Company Case Study, SEO Optimization, Search Engine Marketing

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Services | Approach | Case Studies

Site Profile:
Voice America is one of the most popular talk radio stations in the US. In spite of being a highly renowned site, it lacked optimization from an SEO perspective. The site did not have a relevant title tag, nor had it registered any significant link popularity. Besides, there was hardly any optimized content on the site.

Methodology Followed:
Our first step towards optimization was directed towards drawing more traffic to the website. For this, we made major changes to the site’s keywords. Such phrases as “Internet talk radio”, “Internet Radio Station”, and “Internet Streaming Media Broadcasting” were targeted. We created title tags and made modifications in the Meta tags of the pages. Optimized content was added to the home page. A resource page was created to initiate a link exchange campaign and we strove towards getting high quality relevant inbound links. The site was also submitted to all the major directories and a new strategy of blog marketing was implemented to promote it.

Results:
With respect to Voiceamerica.com, our efforts bore fruit within a short time. By the end of 3 months, we received rankings for the major keywords in all the three search engines (GOOGLE, YAHOO, MSN).

At present, we are on the first page of GOOGLE, YAHOO, and MSN for the major keywords. On the other hand, the secondary keywords have found a place for themselves in the top 20 in all the three search engines.