Adtheorent
AdTheorent offers predictive targeting solutions for advertising.
Services: Web App, Enterprise Application , Back-End Architecture, Cloud Solution, System Development
Core Technologies: ASP .NET MVC
AdTheorent’s Architecture
AdTheorent is built on a loosely coupled, service oriented architecture. It also exposes APIs for 3rd party systems to consume.
- Hosting
AWS (EC2, S3, Load Balancers, SNS, SQS)
- User Interface
Angular, Bootstrap, HighCharts
- Business Logic Layer
C#
- Transactional Databases
SQL Server, Cassandra, PostgreSQL
- Data Warehouse
Redshift
- Search
ElasticSearch
- Background Services
Windows service, Windows Task Scheduler, SSIS
- API
ASP.NET Web API / OAuth2.0
Our Involvement
Our team is tightly aligned with the evolution of AdTheorent’s technology and continuously stays abreast of current trends by reading industry publications, monitoring the industry’s environment and competitor blogs, as well as message boards. To help AdTheorent stay ahead of business demands, our team provided the following solutions:
- Campaign Setup
- Strategy Setup
- Targeting
- Point of Interest Targeting
- Geography Targeting
- Predictive Targeting
- Ad-Exchange Targeting
- Device/OS/Browser/Carrier Targeting
- Audience Segments
- Day Parting
- Weather and Temperature Target
- Real-time bidding monitoring
- Tableau reporting integration
- Managed Notifications
- 3rd party Vendor Data Extraction tool
- Transfer Strategic Data to RTB Engine