BrandVerge
On-Demand Marketplace for Premium Marketing Programs.
Services: Web App, UI/UX, Enterprise Application , Cloud Solution, Back-End Architecture, System Development
Core Technologies: Angular, Node.js, AWS, PgSQL, LaunchDarkly, SendGrid, Google Analytics, Firebase
The BrandVerge Platform
The BrandVerge Platform runs on a distributed architecture (Web farm+Web Garden) with the capability to scale horizontally and vertically without impacting performance. The resources are distributed in multiple availability zones to mitigate the risk of physical data center failures. The platform is hosted on the AWS Cloud Platform in an auto-scaling load-balanced infrastructure.
- Hosting
AWS (EC2, S3, CloudFront, Cloudwatch)
- User Interface
Angular, Angular Material
- Back-end Services
Node.js, Express
- Database
PostgreSQL
- Analytics
Google Analytics, Segment
- Transactional Emails
Sendgrid
- Feature Management
LaunchDarkly
- Real-time Chat
Firebase Realtime Database
Our Involvement
Our team built BrandVerge’s platform from the ground up and was involved in the following areas of system development:
- Requirements analysis and technical design
- User experience and front-end design and development
- Back-end and middle tier design and development
- The hosting architecture design
- The hosting and deployment infrastructure setup
We’re closely involved with the team at BrandVerge and we’re continuously developing new features, feature improvements, and capability improvements quickly.
BrandVerge's System Capabilities
BrandVerge’s platform allows brands to search, discover, and activate interesting opportunities in minutes, rather than working through the outdated & manual RFP process.
USABILITY
The application is built with a very simple yet intuitive UI, which helps end-users to use the system without help from a technical person.
SCALABILITY
The application ishosted on the AWS Cloud and configured to scale out based on load.
Availability
New System Featurescan be deployed with a minimum downtime. The average response time from the application is less than 1 second.
Extensibility
With Launchdarkly, the availability of deployed features can be limited to specific users. Using Google Analytics, a system admin can visualize user actions, the most-visited modules, and their response times. Code optimization and performance improvements can thus bemade accordingly.