ADV Global

The ticket brokerage business required coordinating data and workflows across primary venue websites, the Skybox ticketing platform, secondary marketplaces, purchasing teams, and shipping operations. Primary venue websites often provide accurate inventory and pricing but are difficult to search and are not optimized for marketplace discovery. The client therefore needed a scalable platform capable of continuously collecting venue inventory, creating and updating secondary-market listings, managing zone inventory, tracking purchases and deliveries, and providing role-specific business insights.

Digital Avenues designed and engineered a distributed ticket brokerage platform that connects the client's core systems and operational workflows. The platform synchronizes venue, event, inventory, and sales data from Skybox while using automated, semi-automated, and manual approaches to collect primary venue availability.

Once inventory is available, users can create individual or bulk zone listings through the Skybox API. Dedicated workflows then manage sold inventory, ticket purchasing, shipping, and delivery, while role-based dashboards and business reports provide management with visibility into profitability, inventory performance, financials, and operational exceptions.

• Skybox Data Synchronization & Event Management
• Automated, Semi-Automated & Manual Inventory Collection
• Zone Inventory & Secondary Marketplace Listing
• Single & Bulk Ticket Listing
• Purchase & Invoice Workflow Management
• Shipping & Delivery Tracking
• Role-Based Dashboards & Business Insights
• Scheduled Reports & Exception Management

The distributed architecture runs on Google Cloud, with React and TypeScript powering the user interface and NestJS services supporting backend operations. Separate infrastructure handles Skybox synchronization and scheduled processing, while Google Cloud Functions and microservices support scraped-data ETL workflows. PostgreSQL databases are logically separated for Skybox, platform, and historical data. Pub/Sub helps control scraping infrastructure and reduce unnecessary compute costs, while Secret Manager, Auth0, Cloud Logging, monitoring, and automated alerts strengthen platform security and reliability.

Digital Avenues worked closely with the product owner to evolve the platform, define and prioritize backlog items, design application architecture, plan delivery milestones, and continuously improve UI and performance. The team contributed to frontend and backend development, data synchronization, scraping and ETL, marketplace integrations, workflow automation, reporting, cloud infrastructure, security, quality assurance, server maintenance, and system monitoring.

Ticketbash transformed a fragmented ticket brokerage operation into a centralized digital workflow, enabling the client to scale inventory listing and fulfillment across the US and Canada. Bulk listing capabilities significantly increased listing throughput, while automated inventory synchronization and structured purchase and shipping workflows improved operational visibility. Role-specific dashboards, profitability reports, financial insights, and exception reporting provide the business with the information needed to identify issues, optimize inventory, and make faster operational decisions.