Oomiji

Oomiji needed to support complex customer data and engagement workflows across different organizations, each with varying contact fields, survey requirements, audience segments, and campaign needs. The platform needed to reliably process large contact imports, validate and enrich data, analyze both structured and open-ended survey responses, personalize campaigns, and provide actionable engagement analytics while maintaining security, scalability, and responsiveness.

Digital Avenues engineered a cloud-native set of CRM, research, and engagement capabilities using AWS serverless services and integrated third-party platforms. Contact imports are securely processed through S3, validated through email sanitization, stored through AppSync and GraphQL, and enriched with geolocation data. Survey responses are analyzed using NLP and visualized through interactive dashboards, while the mailing suite combines AWS Pinpoint, Kinesis, S3, Glue, and Athena to capture, process, and report on campaign engagement data.

• Scalable Contact Import & Data Enrichment
• Survey Creation & Response Management
• NLP-Powered Open-Ended Response Analysis
• Audience Segmentation & Targeting
• Personalized Email Campaign Management
• Campaign Performance Analytics & Visualization

The platform uses a serverless architecture built around AWS Lambda, S3, AppSync, Aurora Serverless, CloudWatch, and API Gateway to support scalable, event-driven workflows. Asynchronous processing separates intensive email validation, NLP analysis, and geocoding operations from core user workflows. Campaign events are streamed through Kinesis Data Firehose into S3 and transformed using AWS Glue and Athena for analytical reporting. Interactive Highcharts visualizations turn processed survey and campaign data into actionable insights.

Digital Avenues contributed across contact management, data import and validation, survey workflows, NLP processing, segmentation, email campaign infrastructure, event tracking, analytics, visualization, database engineering, cloud architecture, third-party integrations, automation, and deployment workflows.

Oomiji gained an integrated foundation for managing customer data, understanding feedback, segmenting audiences, and delivering personalized communications. Automated data validation and enrichment improved the quality of imported contacts, while NLP-based survey analysis helped turn open-ended responses into structured insights. Event-driven campaign analytics provided visibility into delivery, engagement, and user behavior, enabling organizations to refine targeting and optimize future communications.